[pieterghijsels]

Indeed, the current system with on the spot audits by accessibility experts is rather costly (for VisitFlanders). The sheer number of restaurants and bars in our country requires another approach. In my opinion, a label is most of all a means of promotion, provided that it’s backed by more specific – reliable and relevant – information and that its meaning is clear. If not, it will lose its value quickly. It’s a rather basic means of communication over-all, compared to more personalised digital tools, but especially in print media it helps to highlight the places with a certain (level of) service.